Content & Marketing Innovation

The world is in an attention economy now more than ever before. In my years in the entertainment industry, I have seen first-hand the rewards of getting it right and consequences for getting it wrong. I have worked with social media personalities who have made a literal fortune on capturing the world’s attention and I have seen colleagues in linear media lose their careers for failing to adapt to the new world.

For any contributor to the direction of a company’s marketing content, experience in combing lateral thinking with business realities is a must. This is an example of my work that proves that capability so much so that I was three years ahead of Apple on the adaptation of the technology for marketing purposes.

This investor deck that I created for a startup I was involved in from 2022 to 2023 highlights my keen eye for evolving marketing trends and a creative mind for monetizing those trends.

See the below gallery for key sections of the business plan relevant to this role.